I'm a designer, with over 8 years of experience. At the beginning of my career I've worked in different advertising agencies in Milan, working on visual, motion and graphic design as part of the art direction team, contributing to digital, social, and brand-activation projects for the luxury fashion industry and beyond.

I moved to the Netherlands several years ago, where I worked with tech startups and digital marketing agencies, while also taking on freelance projects. I worked on a wide range of projects, from visual design to UX/UI and product design, improving digital platforms and creating assets for both digital and print. I focused on designing user journeys and visuals that support engagement and conversion across online platforms. My work included ad campaigns, paid social, video animation, and typography, landing pages, digital assets, and A/B testing. I managed projects across the full lifecycle, from concept to final delivery.

I’m passionate about creating visuals that connect with people. Over the years, I’ve sharpened my eye for detail and learned how design can drive engagement and how applying both user insight and data makes better design decisions.

I'm a designer that emphatizes deeply with users: identifying pain points, removing obstacles, and creating solutions that improve their experience. For me, design isn’t just about aesthetics; it’s about crafting functional experiences that make a meaningful impact on users. My goal is to improve user experience by using a combination of skills I’ve developed along the way, such as graphic design, brand design, motion design, UX/UI, AI-driven solutions, and data-driven design.

Curious to see how my design journey has evolved? Check out my earlier work here: Behance